Word Puzzle Games Performance in Bulgaria Q2 2025

In the second quarter of 2025, the performance of top word puzzle games on a unified platform in Bulgaria showcased interesting trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides valuable insights into the app market dynamics.

Zen Word® - Relax Puzzle Game by Oakever Games experienced a notable rise in weekly revenue, peaking at approximately $261 by the end of June. While weekly downloads decreased from around 1.5K to just under 1K, active users also saw a decline from 18.5K to about 15.7K.

Words of Wonders: Crossword from FUGO BILISIM TEKNOLOJILERI VE YAZILIM TICARET ANONIM SIRKETI showed a varied pattern. Its weekly revenue reached a high of $210 in late April, with downloads fluctuating around 1.7K to 3.1K. Active users increased significantly, climbing from 33K to a peak of 46.5K by the end of the quarter.

The NYT Games: Wordle & Crossword app by The New York Times Company saw a steady increase in weekly revenue, reaching $171 in early June. Downloads remained relatively low, around 87 to 185, while active users hovered between 572 and 732.

Wordscapes from PeopleFun, Inc. had a decrease in both downloads and active users throughout the quarter. Revenue saw a sharp rise to $115 mid-April but declined steadily thereafter.

Lastly, Cryptogram: Word Brain Puzzle by Joyteractive experienced a drop in weekly downloads from over 1K to 155 by the end of June, while revenue saw modest fluctuations, peaking at $72 in early June. Active users also decreased from 5.8K to 3.9K.

For more detailed analyses and insights, visit Sensor Tower's platform.